The app is developed for the iPhone, IPad, and Android devices. It is a gag app that tricks the user’s unsuspecting "victim" into receiving the dreaded “CHEESE TOUCH”. It also plays an audio file to help startle the victim and takes the "victim’s" picture at the same time (for phones with screen side cameras). The app then allows the user to post the "victim’s" reaction on Facebook, Pinterest, and email with the text “ (victim’s name) has got the Cheese Touch!”. The app can be downloaded for free.